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Green Business Television Advertisement |
Congratulations on becoming a Certified Green Business! Now that you've completed the certification process, you may be wondering how you can begin to promote yourself as a Green Business to current and potential customers. The Monterey Bay Area Green Business Program (GBP) works hard to promote you, but there are many ways in which you can promote yourself. Here are a few suggestions we recommend:
1) Make sure your GBP Decal is
clearly displayed in your storefront.
2) Include the GBP Logo in all your advertising (please contact the GBP to receive a tiff/ jpeg of our logo).
3) If you have a publication that goes out to your customers, write a story highlighting the improvements you put in place to become a Certified Green Business.
4) Include the GBP Logo on your business cards,
letterhead and any other outreach materials.
5) Take advantage of reduced rate advertising packages
the GBP has set up for print, television and radio advertising
(see below for a list of contacts).
6) Partner with other Green Businesses on advertising to cost share.
7) Promote yourself on your own website as a Green Business and be sure you are linked to the Monterey Bay Area Green Business website (www.montereybaygreenbusiness.org).
8) If your business is doing something new and exciting that increases your commitment to going Green send out a press release to local media (the GBP can provide you press contacts for press releases as needed).
9) Many professional associations welcome news and notes of member accomplishments, so promote yourself as a Green Business on their websites and in their newsletters.
10) Utilize existing local events/festivals and partner with local groups to help further publicize your Green Business Certification!
For reduced rate advertising
Contact the following advertising agents and media company’s directly!
GOODTIMES (Weekly News and Entertainment Magazine)
Ad Rep: Penelope Brown 831-458-1100 ext217 email: pennyb@gtweekly.com
MONTEREY COUNTY WEEKLY (Media Company)
Monterey County Weekly – itself a Certified Green Business – offers a discounted advertising package for new green businesses. Call 831-394-5656 and ask Erik Cushman for the jump start campaign for eco businesses.
SANTA CRUZ SENTINEL (Daily Newspaper)
Ad Rep: Martin Garcia
Advertising Consultant
Santa Cruz Sentinel
Phone: 831.429.2441
Fax: 831.423.1154
Email: Martin.Garcia@santacruzsentinel.com
KRXA RADIO
Please contact Deborah Lindsay at tomorrow@deborahlindsay.com, or on her cell phone at 831-419-7242 to discuss ways to reach out to these green markets around the Monterey Bay. Visit the Tomorrow Matters website at www.deborahlindsay.com http://www.deborahlindsay.com.
KSBW-TV,NBC 8; KSBW Weather Plus; KSBW.com
Lyn Johnson
Account Executive
Office (831) 423-0888
Fax (831) 426-3897
KCBA-TV, FOX 35
Steve Thomas
Account Executive
Office (831) 784-6353
Email: SteveThomas@kcba.com
ADVENTURE SPORTS JOURNAL
Cathy Claesson
Publisher/Sales
Inspiration for Outdoor Athletes
Office (831) 457-9453
Fax (831) 420-3653
Email: Cathy@AdventureSportsJournal.com
www.AdventureSportsJournal.com
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